Read through the text yourself With a design like JonesingFor a designer without a great grasp of the text would have struggled to put together the typography that makes this site really work1 As you tackle your own typography, you probably don’t have to worry about writing a site’s text — but you do have to read it. But reading through the text provides at least a basic idea of how the text can be integrated into a website, avoiding the disconnect between the writing and the design of a website! You can kick your typography up yet another notch, if you can read through the text once it’s in place in your design. That means that any tweak you might make to the text — or the design surrounding it — will have to wait until you get the real thing? Asking for (and getting) text from your client as early as possible in the process will give you the ability to match your overall design and your typography. Macro typography is the overall structure of your type, how it appears in the context of your design and its aesthetic when you consider your text as a block on its own. Micro typography is an absolute necessity when it comes to putting together a block of text: if it isn’t legible, there’s no point in proceeding. But macro-typography provides you with the opportunity to make your text more than well-spaced: it’s the chance to make it look appealing and a part of your whole design. After all, everyone has visited a website where the text seemed to be only one shade off from the background color and gotten a case of eye strain when they tried to read it. Ditch the centered text Choosing an alternative to centered text can make a website design easy to read , just like DesignCanChange.org. Opting for centered text, especially on a page like this, would make for a problematic page: the jagged edges centering creates on each side make it much harder to read and there are plenty of opportunities for perfectly centered text to wind up distorting the rest of your designs on different displays. You might consider it for a headline, but in general, aligning your text to the left will make your readers much more comfortable, unless they read from right to left. Show a preference for sans serif If you look at the A List Apart’s website, pretty much every big block of text is set in a sans serif typeface, making it much easier to read. But for large blocks of text especially, using a font without serifs can offer an extra level of guarantee that visitors will be able to easily read a site’s text.
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